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Making it easier to do good

We believe in always giving back.

A message from our founder

Can we make it easier to do good? We believe so. We may be just a small group of people that want to find products and brands we can trust, but we are passionate about making a positive impact. This is why a big part of our business includes giving back to causes that support sustainability, conservation, healthy living, and helping those in need. Our goal is to make it easier to purchase products you can trust because they are products we trust. We also want to provide much needed financial support for various causes. If we can achieve those goals then we are on our way to making a positive impact on the world.

– Justin Wilkenfeld, CEO & Co-founder

One purchase. One impact.

Every product you purchase funds an act of kindness from one of these causes.

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Kids

STOKED

STOKED creates a community of fearless leaders through mentoring, opportunity, and action. Through mentorship and action sports culture, STOKED empowers underserved youth to reach their fullest potential, instilling passion, resilience, and determination.

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Planet

SeaTrees

SeaTrees works directly with high-quality reforestation and forest protection projects around the world. Each of these projects sequester carbon, while also providing significant social and ecosystem benefits.

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Humanitarian

501CTHREE

Created by Jaden Smith and Drew Fitzgerald, 501CTHREE supports, develops, and deploys technology and understanding around climate change impacts (energy, food, and water).

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Coronavirus Relief

Grass Roots Aid Partnership

Get supplies into the hardest-hit communities through Grassroots Aid Partnership, an organization providing aid to people impacted by coronavirus.

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Planet

Together we've planted over 10,000 trees.

Thank you to the Kindhumans community and to the National Forest Foundation.

Causes We Support

We've partnered with these causes to make the world a kinder place.

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Kind to Each Other

Created by Jaden Smith and Drew Fitzgerald, 501cTHREE supports, develops, and deploys technology and understanding around climate change impacts (energy, food, and water).

Support 501cTHREE

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Kind to Each Other

The ACLU dares to create a more perfect union — beyond one person, party, or side. Kindhumans stands behind the ACLU's mission to realize this promise of the United States Constitution for all and expand the reach of its guarantees.

Support the ACLU

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Kind to Each Other

The Big Wave Risk Assessment Group (BWRAG) exists to educate and train surfers in ocean risk management, safety protocols, equipment, technology, and skills training to maximize safe practices and to elevate the safety of those with whom they share the surf lineup. The Lokahi Black Surfers Scholarship ensures surfers of all races have access to safety training within the BWRAG framework.

Support BWRAG

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Kind to the Planet

We are proud to support the Changing Tides Foundation, which partners with local organizations around the globe to address social, environmental, and health and safety concerns in the places we adventure.

Support Changing Tides

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Kind to Each Other

We've provided direct donations to the Challenged Athletes Foundation (CAF). CAF assists people with physical challenges pursue active lifestyles through physical fitness and competitive athletics.

Support Challenged Athletes

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Raising Kind Humans

The City Surf Project works to connect underrepresented youth to the ocean and ultimately themselves, through surfing.

Support City Surf

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Kind to Each Other

Color Of Change (COC) is the nation’s largest online racial justice organization. COC helps people respond effectively to injustice in the world. As a national online force driven by 1.7 million members, COC moves decision-makers in corporations and government to create a more human and less hostile world for Black people in America.

Support Colors of Change

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Kind to the Planet

Farmer’s Footprint, a coalition of farmers, educators, doctors, scientists, and business leaders, is aiming to expose the human and environmental impacts of chemical farming and offer a path forward through regenerative agricultural practices.

Support Farmer’s Footprint

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Kind to Each Other

The Grassroots Aid Partnership (GDAP) is providing Coronavirus relief by getting supplies into the communities hit hardest by its effects.

Support GDAP

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Kind to Each Other

Grassroots Law Project bridges the gap between grassroots organizing and legal expertise in criminal justice reform by bringing millions of us together to address the most pressing and egregious failures of the system, hold powerful actors accountable, and advocate for deep structural change.

Support Grassroots Law Project

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Kind to Each Other

Grind For Life’s mission is to provide financial assistance to cancer patients and their families when traveling long distances to doctors and hospitals. In addition, Grind For Life educates and inspires these patients and families concerning cancer survival and recovery with founder Mike Roger's story of overcoming sarcoma...twice.

Support Grind For Life

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Kind to Each Other

The High Fives Foundation provides "human care" instead of healthcare by focusing on preventing life-changing injuries, and providing resources (and hope!) if they do happen.

Support High Fives Foundation

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Raising Kind Humans

The Leave No Trace Center for Outdoor Ethics protects the outdoors by teaching and inspiring people to enjoy it responsibly. The Center accomplishes this by delivering cutting-edge education and research to millions of people every year.

Leave No Trace

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Kind to Each Other

Life Rolls On is dedicated to improving the quality of life for people living with various disabilities. Life Rolls On believes that adaptive surfing and skating could inspire infinite possibilities beyond any disability.

Support Life Rolls On

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Kind to Each Other

We are inspired by Medicines Global's dedication to inspire all adventure travelers to give back to the places they visit by delivering basic first aid supplies to medical centers and remote community-run health posts.

Support Medicines Global

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Kind to Each Other

The mission of the National Association for the Advancement of Colored People (NAACP) is to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons.

Support NAACP

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Kind to the Planet

Chartered by Congress, the National Forest Foundation was created with a simple mission: bring people together to restore and enhance our National Forests and Grasslands. We are proud to support the National Forest Foundation's Initiative to Plant 50 Million Trees.

Support NFF

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Kind to the Planet

We've collaborated with Protect Our Winters in the fight against climate change with direct donations, profit sharing, and storytelling partnerships. Protect Our Winter mobilizes passionate outdoor people to protect the places and lifestyles they love.

Support POW

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Kind to the Planet

The Redford Center, co-founded in 2005 by Robert Redford and his son and board chair, James Redford, harnesses the power of film, video, and new media to engage people through inspiring stories that galvanize environmental action.

Support The Redford Center

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Raising Kind Humans

The Rob Machado Foundation's primary mission is to educate and empower young people to make sustainable choices. In 2004, pro surfer and humanitarian Rob Machado established this foundation to support environmental programs for youth.

Support Rob Machado Foundation

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Kind to the Planet

SeaTrees works directly with high-quality reforestation and forest protection projects around the world. Each of these projects sequester carbon, while also providing significant social and ecosystem benefits.

Fight Climate Change

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Raising Kind Humans

Sylvester Broome Empowerment Village’s (SBEV) mission is to cultivate leadership capacity by serving all people in a dignified manner, regardless of gender, race, or religion, while working to empower the youth in Flint and their communities...and to give them a voice in the world.

Support SBEV

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Raising Kind Humans

STOKED creates a community of fearless leaders through mentoring, opportunity, and action. Through mentorship and action sports culture, STOKED empowers underserved youth to reach their fullest potential, instilling passion, resilience and determination.

Support Stoked

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Kind to Each Other

We are proud to acknowledge the SWITCHFOOT BRO-AM Foundation’s dedication to giving back to the San Diego community by heightening the profile of, and providing grants to, nonprofit organizations that provide services to homeless, at-risk, and disadvantaged youth, with a special focus on programs related to music, art, and surfing.

Support Bro-Am Foundation

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Raising Kind Humans

Youth Power 365 provides year-round extended learning that inspires, educates, and empowers the youth and families of Eagle County, CO from cradle to career-readiness. Youth Power 365 has a vision to allow Eagle County’s youth access to early childhood, K-12, and career and college programs that work to create success for every child, every day.

Support Youth Power 365

Humanitarian

We've provided 1,067 gallons of clean drinking water to families in Flint Michigan.

Thanks to kind humans like yourself and 501cTHREE.

We're in business to make the world a kinder place

Company Commitments

Before profits, we prioritize giving back and making sure the movement grows stronger every day. We aim to be truthful, transparent, real, and inspiring throughout all aspects of our business — while also having fun along the way.

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We are excited to partner with Climate Neutral! Brands that measure, reduce, and offset all of the carbon generated by making and delivering their products are eligible to be certified by Climate Neutral.

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We are proud to be a member of 1% for the Planet, who brings dollars and doers together to accelerate smart environmental giving.

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We've partnered with Nimiq to use cutting-edge encryption technology that never compromises on decentralization and is censorship-resistance.

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As a B Corporation certified company, we balance purpose and profit. We are legally required to consider the impact of our decisions on workers, customers, suppliers, community, and the environment.

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Kids

We've provided educational materials regarding outdoor ethics to 2,000 students.

Thanks to Leave No Trace and the Kindhumans community's kindness, kids are learning to be good stewards of the great outdoors.