Why you’ll love it

Tru Earth Laundry Detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses no plastic jug, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent. Most importantly, it works! Say good-bye to bulky plastic containers and liquid messes, and welcome to the future of laundry!

Features

Paraben-free

Phosphate-free

Free of added dyes

Free of chlorine bleach

Free of 1,4-dioxane, as certified by independent laboratory tests

Readily biodegradable in accordance with OECD 310D

Hypoallergenic, certified by independent dermatologists

Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers

About our partner

When Ryan and his wife Kathleen were expecting their third child, Ryan would wake up, pour his 4-year-old son and 3-year-old daughter a glass of milk, and watch YouTube kids videos with them. As most kids do, they LOVED watching shows about toys. Ryan loved his morning routine with the kids, but he got upset by the crazy amounts of plastic waste in the shows they watched.  Ryan wasn’t a hardcore environmentalist by any stretch, but he cared about the world and his kids’ futures. He thought “there’s got to be something we can do! This plastic is just about convenience, but what if there’s a way to make sustainable packaging convenient?”

Ryan called up his good friend Brad, a serial entrepreneur. Recently, Brad told him about an extended-family member with a patent on laundry detergent that was supposed to be eco-friendly, but Brad didn’t really “get it.” Brad had grown up in an eco-conscious household, but couldn’t understand how an entire jug of laundry detergent fit in packaging the size of an iPhone. But when Ryan called him up he decided to actually TRY the product for himself instead of dismissing it. Brad, Ryan, and Ryan’s childhood friend Kevin each tried the laundry strips.

All three of them concluded the same thing. This stuff actually works!

That’s when they decided to become a team, but first they wanted to test their idea to see if anyone else loved the laundry strips as much as they did. Kevin set up a small webpage, Ryan wrote about his experience with the product on that page, and they put it out to market. They determined that 150 subscription orders in the first 30 days would be enough to take this seriously and invest their resources into growing a company.

At the end of 30 days they had 1,500 new subscribers!

Tru Earth’s values

Simplicity: They believe little hinges swing big doors and small actions add up to big changes. They’re not perfect and not asking anyone else to be. 

Empowered: They believe we all have the power to choose. They create products that empower people to choose sustainability without compromising convenience.

Integrity: As their company grows they intend to keep the close sense of family that they started with.

They say they will never compromise their values or cut corners to reduce costs. They will not shortchange the environment to make a profit. They will be transparent about production and ingredients. They will never shame anyone or make people feel bad about their choices; they will simply work to provide eco-friendly products that work!

Free Holiday Sitewide Ground Shipping | Hassle Free Returns

Free Holiday Sitewide Ground Shipping. Fast shipping options, Hassle-free returns. All the time. Read more about our shipping + return policies.