Sunshine. Shades. Sustainability.

Company

Sunshine. Shades. Sustainability.

Zeal Optics sustainable eyewear for every adventurer.

As we lift our faces into the sun and embrace spring, sunshine, and rejuvenation, we’re thinking about ways that we can continue on our kindness journey. One often overlooked area is our accessories, and today—we’re talking about shades.

Trying to find a pair of sunglasses that look good AND work for your sport AND are high quality AND sustainable is hard (we know, because we were on the hunt). But we’ve found the unicorn.

We’re stoked to introduce you to Zeal Optics – one of our favorite, can’t-live-without-you brands! Not only are their products super flattering and high quality, Zeal is committed to the same things we are—giving back and being kind to people and the planet.

The Zeal Optics ethos? Use Less. Give Back. Explore More.

Yea, we’re in.

Founded in 1997, Zeal Optics is a Boulder, Colorado-based company on a mission to create the best eyewear for outdoor enthusiasts—and we’re talking ALL the outdoors. Their styles cover specific sports and adventures, offering eyewear for golfing, surfing, mountain biking, watersports, running, and even fishing. Winter shredders will love their skiing, snowboarding, backcountry touring, and snowmobiling goggles. With anti-fog technology and other performance features, Zeal’s products exceed expectations every time.

But what we love most about Zeal is their commitment to sustainability. They were one of the first eyewear companies to use plant-based materials in their frames, and they continue to prioritize the planet in all aspects of their business.

Check it out:

  • They use renewable plant-based materials in their frames and lenses to replace the use of traditional plastics. This significantly reduces the use of fossil fuels and the amount of C02 produced during manufacturing.
  • They’re dedicated to giving back, working to bring inspirational adventures to those who might never have the chance otherwise. Zeal’s projects and partnerships help reduce our environmental footprint and create social change.
  • Their “Community Champions” program recognizes the efforts of first responders, nurses, medical providers, hospital employees, government employees, teachers and students by offering them incredible discounts.
  • Their eyewear is insanely high-quality, designed to be durable and long-lasting, reducing the need for frequent replacements.
  • Additionally, the company offers a repair service, which allows customers to send in their glasses for repairs rather than disposing of them.

If you run into a Kindhumans team member in the wild, you bet they’ll be wearing Zeal Optics shades, whether they’re paddling out, biking, swinging clubs, or just cruising around town. With so many styles to choose from, there’s no way you won’t find something to suit your personality.

Find your style here. Plus, get a complimentary “Practice Kindness” recycled trucker with your Zeal purchase! It’s our little way of saying “thanks’ and helping you spread the word.

Shop now »

Share this story

More Kind Stories

Share via
Send this to a friend